A brand apart from the crowd, CAKE is painting the cannabis industry pink. Born in Los Angeles in 2019, CAKE is already making waves in the West Coast weed community for its fun, refreshing vibes and innovative products. The brand has a strong presence at events across LA and is even setting trends with its stylish, female-forward apparel brand. With custom patterns cut and sewn in LA, CAKE’s high-quality apparel is ethically made in America.
CAKE hits different bars sets the tone with its lineup of patent-pending products that are changing what you can expect from your concentrates. While so many brands in the cannabis space are determined to blend in with a pared-down, unobtrusive brand aesthetic, CAKE is a bright, bold celebration of all things weed.
Game-changing offerings
While CAKE bars gives off effortless, California-cool vibes, the brand’s stacked product roster wasn’t born overnight. With more than twenty years of experience working behind the scenes as cultivators and manufacturers, CAKE co-founders decided it was time to debut their own brand, carefully developing a line of innovative, true-to-plant experiences for cannasseurs and the canna-curious alike.
With a lineup of CAKE Cryo-Cured resin disposables, rosin gummies, and new strains of their own, She Hits Different Cake products make it easy to keep the dope vibes rolling all day long. The brand’s use of cryogenic technology ensures that—while the products might be pocket-sized—the flavor is bolder than anything else on the market.
Resin disposables
Next-level effects and rich-terpene flavor with each hit—CAKE’s Cryo-Cured resin disposables bars are taking live resin up a notch. By harvesting flower at peak trichome ripeness and placing it in a cryogenic freeze dryer engineered specifically for cannabis, CAKE’s extraction process captures each plant’s terpene and cannabinoid profile at its very best. This makes for a resin disposable with highly optimized flavor and performance.
Implemented to improve the overall flavor and effect of the flower, CAKE’s use of cryogenic technology is an upgrade from traditional freeze-drying methods, which are not ideal for producing high-end cannabis products. Oftentimes, cannabis will lose a level of moisture necessary for preserving flavor, resulting in less potent flower, massive loss of terpenes, and lower performance in extraction. CAKE’s process balances moisture levels during curation, which ultimately optimizes the flower for extraction. That means better, more flavorful bud and a hit that is truly different.
Rosin gummies
It’s hard to say no to a good gummy. It’s especially hard to say no to CAKE’s delicious lineup of solventless rosin gummies, a small-but-mighty treat for any weed lover. With a high level of cannabinoid preservation and superior effects, each gummy packs a potent punch. Enjoy these yummy gummies in Green Apple, Raspberry Mimosa, and Watermelon.
New strain & beyond
On top of the disposables and gummies formulated with their game-changing technology, CAKE has also developed an attention-grabbing new strain, Dragon’s Dream. As Dragon’s Dream—a distinctive strain described as, “Blue Dream with a little more magic,”—makes its way into the cannabis marketplace, CAKE is already back at it working on other standard-shifting products. Keep your eyes out for a line of pre-rolls as well as designer distillate products.
The special ingredient
At their core, CAKE is a brand that is passionate about cannabis and community. Their team makes exciting products because they’re excited about them. Like a friend bringing back the dankest new strain from the dispensary, CAKE wants to share the good stuff with people they care about. That’s what you can expect when you pick up products from CAKE, the kind of quality that’s meant to share.
If you’re in California—lucky you—you can get a piece of CAKE CARTS today. Somewhere else in the US? Follow CAKE to find out if there might be a treat in store for you soon.
To learn more about how CAKE Bars really does hit different, visit telegram
“She hits different,” is more than just a motto for California-based lifestyle cannabis brand CAKE. It’s also their ethos, centered around their products, processes, and experiences. At a time where social politics are beginning to overshadow the “experience” in “experiential,” CAKE HITS DIFFERENT is shifting its focus back to cannabis innovation to deliver a quality-canna time.
“I really wanted to present a more feminine brand identity in the space,” founder Chloe tells Ganjapreneur. “[From distribution] through manufacturing, we really wanted to create a safe space for women in cannabis.”
Chloe and her silent partner didn’t just wake up and focus on innovation. With nearly a decade in the cannabis industry, the CAKE team previously took a behind-the-scenes approach through growing, manufacturing, fulfillment, and brand creation for other companies. The Oahu-born, Los Angeles-based entrepreneur began working in the industry at age 21, where she met her now-business partner who taught her about cultivation and nurturing the plants. Eventually, Chloe learned about extraction including innovative new methods. Two years ago, the duo decided it was time to make their own forward-facing brand in CAKE.
CAKE, She Hits Different is known for its live resin rechargeable, disposable devices and Cake cartridges which are filled with high THC cannabis oils and three all-natural terpenes. Products are manufactured using only premiere food-grade stainless steel glass and ceramic plates, allowing them to preserve the flower produced through this process. So yes, it hits very different – a different level of freshness. The company offers over 10 strains, each fresh out of the cyro-cure freezer. A stylized photo of the respective strain artistically graces the package for each flavor. The brand sets out to let you have your CAKE and smoke it too — even some flower-loyal consumers have expressed surprise at the vapes’ freshness.
CAKE is an elite innovator, their cryogenic technology is what allows the “it” to hit differently. Chloe briefly breaks down the process, explaining, “CAKE Cryo cure resin” refers to the process to cure the flower. After it’s harvested, it’s immediately put into a cryo-cure chamber, which is a fancy freeze-drying machine perfectly made for cannabis that allows curing to happen in 12-14 hours. It preserves more than 50% of cannabis properties compared to the traditional curing process, which loses quite a bit of terpenes. The freeze-drying process is closed-chamber, which allows terpenes, trichomes, and THC to be preserved.”
Cryo-terps are collected during the curing phase, before the extraction process. Once the curing is complete, then it’s ready to go into extraction. The cryo-cure process prevents THC-A degradation, which extends the shelf life of dried flower and concentrates.
The CAKE team loves to express its brand through events. CAKE’s events are also different: they mirror the vibrancy and good energy that is Chloe. A recent collaboration with cannabis production company Secret Sesh featured a CAKE dome, dab bar, and jungle. As a lover of festivals, art, and electronic-music DJing, Chloe says, “Creating immersive experiences is one of our passions. It’s incredibly fulfilling to witness others making memories in an experience we’ve created for them. Facilitating events allows our CAKE community to come together and celebrate just how far the cannabis industry has come. It has taken a strong heart to stay in the game for all these years so I’m proud to reflect on all we have built, and excited to see how far we take it.”
You may find its iconic pink fur with its unforgettable slogan in neon lights at one of its functions. Chloe reassures, “No couch-locking over here!” Eventgoers can also shop their cheeky and provocative apparel, along with the company’s disposable Cake carts.
In the future, CAKE hopes to continue to expand and grow, exploring new possible innovations. In the meantime, “Our gummies, pre-rolls, and flower are officially launching by October 15,” Chloe says. Keep a look out for their new flower strains, Sugar Baby and Dragon’s Dream
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